, , , , , , ,

[SOLVED] ULMS766 Marketing Management JANUARY EXAMINATIONS 2022 Matlab

$25

File Name: ULMS766_Marketing_Management_JANUARY_EXAMINATIONS_2022_Matlab.zip
File Size: 574.62 KB

5/5 - (1 vote)

ULMS766

JANUARY EXAMINATIONS 2022

Marketing Management

1. Discuss the benefits to the organisations customer when the WHOLE organisation and their Suppliers have an understanding of customer needs. Use an organisation of your choice to illustrate your arguments.

2. In the context of changes in society, to what extent do you believe that the marketing mix (4P’) is still relevant today?

3. Discuss the value of market segmentation in helping oganisations to target customers with an appropriate marketing mix so as to clearly position their brand as the brand of choice in the mind of their audience.

4. Using your own experience as a customer for examples, critically evaluate ways in which marketers can work towards ensuring their customers can never suffer from cognative dissonance.

5. To what extent can market research findings be trusted?

 

Reviews

There are no reviews yet.

Only logged in customers who have purchased this product may leave a review.

Shopping Cart
[SOLVED] ULMS766 Marketing Management JANUARY EXAMINATIONS 2022 Matlab[SOLVED] ULMS766 Marketing Management JANUARY EXAMINATIONS 2022 Matlab
$25