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| Criteria |
Excellent |
Outstanding |
Acceptable |
Needs Improvement |
Needs Significant Improvement |
Missing or Unacceptable |
| Introduction to the Company |
20 pointsProvided an excellent introduction section which identified the company being profiled and included a brief overview of the company (when it was founded, by whom, major products or services provided by the company, and significant events in the companys history). Appropriately used information from 3 or more authoritative sources. |
18 pointsProvided an outstanding introduction section which identified the company being profiled and included a brief overview of the company (when it was founded, by whom,major products or services provided by the company, and significant events in the companys history). Appropriately used information from 2 or more authoritative sources. |
16 pointsProvided an introduction section which identified the company being profiled and included a brief overview of the company (when it was founded, by whom,major products or services provided by the company, and significant events in the companys history). Appropriately used information from authoritative sources. |
14 pointsProvided an introduction to the company but the section lacked some required details. Information from authoritative sources was cited and used in the overview. |
9 pointsAttempted to provide an introduction to the company but this section lacked detail and/or was not well supported by information drawn from authoritative sources. |
0 pointsThe introduction section was missing or did not clearly identify the company. |
| Business Profile (Locations, Operations, & Finances) |
20 pointsProvided an excellent overview of the companys operations which summarized information from its annual report, the Hoovers profile for the company, and other authoritative sources. This information included: headquarters location, key personnel, primary types of business activities and locations, major products or services sold by the company, major competitors, stock information (including ticker symbol or NASDAQ code), recent financial performance, and additional relevant information from the business profiles. Appropriately used and cited information from authoritative sources. |
18 pointsProvided an outstanding overview of the companys operations which summarized information from its annual report and other authoritative sources. This information included: headquarters location, key personnel, primary types of business activities and locations, major products or services sold by the company, major competitors, stock information (including ticker symbol or NASDAQ code), recent financial performance, etc. Appropriately used and cited information from authoritative sources. |
16 pointsProvided an overview of the companys operations including: headquarters location, key personnel, primary types of business activities and locations, major products or services sold by the company, major competitors, stock information (including ticker symbol or NASDAQ code), recent financial performance, and additional relevant information from the business profiles. Appropriately used and cited information from authoritative sources. |
14 pointsProvided information about the companys business operations with some detailes from annual report or company profiles (e.g. Hoovers). Appropriately used and cited information from authoritative sources. |
9 pointsProvided a discussion of the companys business operations. The discussion lacked detail and/or was not well supported by information drawn from authoritative sources. |
0 pointsThis section was missing, off topic, or failed to provide information about the companys business operations. |
| Business Needs for Cybersecurity Products and Services |
15 pointsProvided an excellent discussion of this companys business needs or requirements for cybersecurity. Fully answered the question: What information and/or business operations need to be protected? Appropriately used information from 3 or more authoritative sources. |
14 pointsProvided an outstanding discussion of this companys business needs or requirements for cybersecurity. Answered the question: What information and/or business operations need to be protected? Appropriately used information from 2 or more authoritative sources. |
13 pointsProvided a discussion of this companys business needs or requirements for cybersecurity. Provided some details about the types of information and/or business operations that need protection. The discussion was supported by information drawn from authoritative sources. |
11 pointsAttempted to provide a discussion of this companys requirements for cybersecurity. Provided few details about the types of information and/or business operations that need protection. The discussion was supported by information drawn from authoritative sources. |
9 pointsMentioned the business need or company requirements for cybersecurity but the section was lacking in details and/or was not well supported by information from authoritative sources. |
0 pointsThis section was missing, off topic, or failed to address the companys business needs or requirements for cybersecurity. |
| Buying Forecast |
15 pointsProvided an excellent discussion of the companys likely future purchases for cybersecurity products and services. Identified and discussed three or more categories of cybersecurity products or services which this company is likely to purchase with an appropriate rationale or reason for the purchase (what benefit will the company realize from this purchase).Appropriately used information from 3 or more authoritative sources. |
14 points Provided an outstanding discussion of the companys likely future purchases for cybersecurity products and services. Identified and discussed three or more categories of cybersecurity products or services which this company is likely to purchase with an appropriate rationale or reason for the purchase (what benefit will the company realize from this purchase).Appropriately used information from 2 or more authoritative sources. |
13 points Provided a discussion ofthe companys likely future purchases for cybersecurity products and services. Identified and discussed at 2 or more categories of cybersecurity products or services which this company is likely to purchase. Appropriately used information from authoritative sources. |
11 pointsProvided a discussion of likely future purchases for cybersecurity products or services. Appropriately used information from authoritative sources. |
9 pointsProvided a discussion of likely future purchases for cybersecurity products or services but the discussion lacked important details and/or was not well supported by information drawn from authoritative sources. |
0 pointsDid not mention the three required investment categories. |
| Addressed security issues using standard cybersecurity terminology |
5 pointsDemonstrated excellence in the integration of standard cybersecurity terminology into the case study. |
4 pointsProvided an outstanding integration of standard cybersecurity terminology into the case study. |
3 pointsIntegrated standard cybersecurity terminology into the into the case study |
2 pointsUsed standard cybersecurity terminology but this usage was not well integrated with the discussion. |
1 pointMisused standard cybersecurity terminology. |
0 pointsDid not integrate standard cybersecurity terminology into the discussion. |
| APA Formatting for Citations and Reference List |
5 pointsWork contains a reference list containing entries for all cited resources. Reference list entries and in-text citations are correctly formatted using the appropriate APA style for each type of resource. |
4 pointsWork contains a reference list containing entries for all cited resources. One or two minor errors in APA format for in-text citations and/or reference list entries. |
3 pointsWork contains a reference list containing entries for all cited resources. No more than 3 minor errors in APA format for in-text citations and/or reference list entries. |
2 pointsWork has no more than three paragraphs with omissions of citations crediting sources for facts and information. Work contains a reference list containing entries for cited resources. Work contains no more than 5 minor errors in APA format for in-text citations and/or reference list entries. |
1 pointWork attempts to credit sources but demonstrates a fundamental failure to understand and apply the APA formatting standard as defined in the Publication Manual of the American Psychological Association (6th ed.). |
0 pointsReference list is missing. Work demonstrates an overall failure to incorporate and/or credit authoritative sources for information used in the paper. |
| Professionalism Part I: Organization & Appearance |
5 pointsSubmitted work shows outstanding organization and the use of color, fonts, titles, headings and sub-headings, etc. is appropriate to the assignment type. |
4 pointsSubmitted work has minor style or formatting flaws but still presents a professional appearance. Submitted work is well organized and appropriately uses color, fonts, and section headings (per the assignments directions). |
3 pointsOrganization and/or appearance of submitted work could be improved through better use of fonts, color, titles, headings, etc. OR Submitted work has multiple style or formatting errors. Professional appearance could be improved. |
2 pointsSubmitted work has multiple style or formatting errors. Organization and professional appearance need substantial improvement. |
1 pointSubmitted work meets minimum requirements but has major style and formatting errors. Work is disorganized and needs to be rewritten for readability and professional appearance. |
0 pointsNo work submitted. |
| Professionalism Part II: Execution |
15 pointsNo formatting, grammar, spelling, or punctuation errors. |
14 pointsWork contains minor errors in formatting, grammar, spelling or punctuation which do not significantly impact professional appearance. |
13 pointsErrors in formatting, spelling, grammar, or punctuation which detract from professional appearance of the submitted work. |
11 pointsSubmitted work has numerous errors in formatting, spelling, grammar, or punctuation. Work is unprofessional in appearance. |
4 pointsSubmitted work is difficult to read / understand and has significant errors in formatting, spelling, grammar, punctuation, or word usage. |
0 pointsNo work submitted. |
| Overall Score |
Excellent90 or more |
Outstanding80 or more |
Acceptable70 or more |
Needs Improvement56 or more |
Needs Significant Improvement36 or more |
Missing or Unacceptable0 or more |
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