Stage 2
Competition and competitive advantage analysis
20%
Approx. 200-500 words (guide only)
In relation to the business organisation in the case answer these questions in this template:
•Analyse the industry structure pertaining to the business in the case using Porter’s competitive forces model. For each of the five forces, evaluate the strength of force as high, medium, low and importantly explain why you think the forces of that strength?Use a diagram and accompany with a discussion if necessary. Include a brief description of each force to show you understand what it is.
•On the basis of the five forces analysis in part a above suggest a suitable competitive strategy. Explain why this competitive strategy would be suitable by referring to what you found in the five forces analysis.
•Draw the value chain diagram of the business using Porter’s Value Chain Model and within the drawing list the primary and support activities (template provided on learning at Griffith). Accompany your value chain diagram with a description and discussion of the primary and support activities, noting where appropriate the role of those activities most crucial for value creation or competitive advantage.
{insert image of completed diagram or load as separate file}
Discussion:
Task reflection (must completed to make full marks possible)
How confident are you that your answers are fully correct? Indicate your level of confidence by marking on the line below.
What (if anything) do you believe are the most surely correct elements your work?
What (if anything) are you unclear or not sure of in the work you have completed? What questions do you have?
Feedback for your teachers:
Was anything unclear to you as you undertook this part of the assessment?If so, what was it? Was there anything that was particularly helpful?If so what was it?
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