[SOLVED] Assessment 2 Brand Betrayal R

Assessment 2: Brand Betrayal

Submission Date: 12 Noon on Friday 22^nd November

Submission Type: Infographic (please submit using PDF & check it has uploaded correctly)

(See https://www.techtarget.com/whatis/definition/infographics)

Marks: 20%

Purpose: Another dual-purpose task. Sometimes, consumers perceive brands to have betrayed them. This is costly for both consumers and organizations. This task will also introduce another key skill: being able to communicate a lot of detailed information in an easy to read and digest manner: i.e., an infographic.

Preparation:

A basic introduction to brand betrayal is here:

https://www.elliott.org/blog/companies-betray-customers-what-to-do/#google_vignette

Look up articles on brand betrayal and/or consumer betrayal.

Your Task:

Choose ONE brand which has been linked to betrayal of its consumers. Design an infographic that analyses the consequences of the betrayal on consumers and the organization.

Marking Scheme

Your infographic will be assessed on:

· Critical analysis of betrayal, including the use of academic journal papers.

· The application of academic concepts to your chosen brand.

· Quality of infographic – aesthetic design, colour pallet & font, communication ability, layout