[SOLVED] A Conjoint Analysis of Undergraduate Education

A Conjoint Analysis of Undergraduate Education

The following profiles give possible combinations of attributes of an undergraduate education.  Express your preference for each profile by using the scale below it.  For each profile, you can mark any point on the scale which indicates your degree of preference.  The highest degree of preference would get a “10”, the lowest degree would get a “0”, and so on.

Profiles are various combinations of the following attributes:

Annual Tuition level = $7,500 or $15,000

Teaching quality = Average or Excellent

Placement service = Average or Excellent

Program emphasis is on technical skills (computers, data analysis, financial analysis) or on communication skills (presentations, case studies, writing).

Emphasis on e-commerce = Average or Very high

Profile 1

Tuition: $15,000

Teaching quality:       Average

Placement service:       Average

Program emphasis: Technical skills

Emphasis on e-commerce: Average

Rating of Profile 1

(circle the appropriate number)

Least  Most

Preferred Preferred

0   1   2   3   4   5   6   7   8   9   10

Profile 2

Tuition:               $15,000

Teaching quality:                    Average

Placement service: Excellent

Program emphasis: Technical skills

Emphasis on e-commerce: Very high

Rating of Profile 2

(circle the appropriate number)

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0   1   2   3   4   5   6   7   8   9   10

Profile 3

Tuition: $15,000

Teaching quality:       Excellent

Placement service:       Average

Program emphasis: Communication skills

Emphasis on e-commerce: Very high

Rating of Profile 3

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Preferred    Preferred

0   1   2   3   4   5   6   7   8   9   10

Profile 4

Tuition:               $15,000

Teaching quality:                    Excellent

Placement service: Excellent

Program emphasis: Communication skills

Emphasis on e-commerce: Average

Rating of Profile 4

(circle the appropriate number)

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0   1   2   3   4   5   6   7   8   9   10

Profile 5

Tuition: $7,500

Teaching quality:               Average

Placement service:       Average

Program emphasis: Communication skills

Emphasis on e-commerce: Very high

Rating of Profile 5

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Preferred  Preferred

0   1   2   3   4   5   6   7   8   9   10

Profile 6

Tuition:                    $7,500

Teaching quality:                    Average

Placement service: Excellent

Program emphasis: Communication skills

Emphasis on e-commerce: Average

Rating of Profile 6

(circle the appropriate number)

Least       Most

Preferred  Preferred

0   1   2   3   4   5   6   7   8   9   10

Profile 7

Tuition: $7,500

Teaching quality:       Excellent

Placement service:       Average

Program emphasis: Technical skills

Emphasis on e-commerce: Average

Rating of Profile 7

(circle the appropriate number)

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Preferred                Preferred

0   1   2   3   4   5   6   7   8   9   10

Profile 8

Tuition:                   $7,500

Teaching quality:                    Excellent

Placement service: Excellent

Program emphasis: Technical skills

Emphasis on e-commerce: Very high

Rating of Profile 8

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Preferred  Preferred

0   1   2   3   4   5   6   7   8   9   10

Profile 9

Tuition: $7,500

Teaching quality:       Excellent

Placement service:       Excellent

Program emphasis: Communication skills

Emphasis on e-commerce: Very high

Rating of Profile 9

(circle the appropriate number)

Least                                Most

Preferred           Preferred

0   1   2   3   4   5   6   7   8   9   10

Profile 10

Tuition:                    $7,500

Teaching quality:                    Excellent

Placement service: Average

Program emphasis: Communication skills

Emphasis on e-commerce: Average

Rating of Profile 10

(circle the appropriate number)

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Preferred                               Preferred

0   1   2   3   4   5   6   7   8   9   10

Profile 11

Tuition:     $7,500

Teaching quality:      Average

Placement service:                 Excellent

Program emphasis:      Technical skills

Emphasis on e-commerce:     Average

Rating of Profile 11

(circle the appropriate number)

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Preferred             Preferred

0   1   2   3   4   5   6   7   8   9   10

Profile 12

Tuition:                    $7,500

Teaching quality:                    Average

Placement service: Average

Program emphasis: Technical skills

Emphasis on e-commerce:  Very high

Rating of Profile 12

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Preferred                Preferred

0   1   2   3   4   5   6   7   8   9   10

Profile 13

Tuition: $15,000

Teaching quality:        Excellent

Placement service:        Excellent

Program emphasis:     Technical skills

Emphasis on e-commerce:  Average

Rating of Profile 13

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0   1   2   3   4   5   6   7   8   9   10

Profile 14

Tuition:                    $15,000

Teaching quality:                    Excellent

Placement service: Average

Program emphasis: Technical skills

Emphasis on e-commerce: Very high

Rating of Profile 14

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0   1   2   3   4   5   6   7   8   9   10

Profile 15

Tuition: $15,000

Teaching quality:       Average

Placement service:       Excellent

Program emphasis: Communication skills

Emphasis on e-commerce: Very high

Rating of Profile 15

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Preferred             Preferred

0   1   2   3   4   5   6   7   8   9   10

Profile 16

Tuition:                    $15,000

Teaching quality:                    Average

Placement service: Average

Program emphasis: Communication skills

Emphasis on e-commerce: Average

Rating of Profile 16

(circle the appropriate number)

Least Most

Preferred            Preferred

0   1   2   3   4   5   6   7   8   9   10