BSc (Hons) Multimedia Computing
302CDE: 3D Modeling and Animation (PT10 & PT11)
Assignment Brief
Intended Module Learning Outcomes
On completion of this module, the student should be able to:
•Understand the workflow for creating visual digital artefacts.
•Create well-crafted 3D models and environments using a variety of relevant techniques, as well as produce animations and 3D rendered videos.
•Be familiar with the requirements and limitations of current 3D engines and technologies, allowing the students to produce content for interactive multimedia applications and computer games.
Module Assessment Criteria
Assignment will be assessing based on the module learning outcomes. You have to demonstrate all learning outcomes in order to fulfill the passing requirement (40% out of 100%), below are the components you will be assessing within your assignment.
Assessment Components – Assignment One (Total 30%)
•Ability to create 3D model and animate using a variety of techniques – (60%)
•Demonstrate the understanding of knowledge of all technique used – (40%)
Assessment Components – Assignment Two (Total 70%)
•Pre-production techniques – (20%)
•Art Direction and Styling – (20%)
•Ability to create animated character with recognized techniques – (60%)
Marking Rubrics
Excellent (>= 70 marks)
A highly creative and aesthetic product is produced. Excellent quality and quantity are shown in the product and the report. Excellent academic and analysis are observed. Good planning and a high level of continuous progress. Objectives are well acquired and the best solution is used. Report and presentation are also in very high quality.
Good (60-69 marks)
Creative and aesthetic product is produced. The quality and the quantity are high in standard. Appropriate approach and good analysis skills are observed. Good planning and high level of continuous progress towards the product. Objectives are met and suitable solution is used. Report and presentation are in good quality.
Moderately good (50-59 marks)
Appropriate, although it might not be creative and aesthetic. The quality and the quantity of the product and the report are fair. Appropriate and useful academic research and analysis are used. Good planning and working progress is achieved. Objectives are basically obtained and appropriate solution is used to solve the problem. Report and presentation are also in good standard.
Minimal pass (40-49 marks)
A reasonable attempt, although inadequate in content, to produce the product and report. The quality and the quantity of content are acceptable. Some creativity and aestheticism can be found in the product. Some useful academic research and appropriate analysis are used. Reasonable planning and acceptable working progress is observed. Some objectives are achieved and reasonable solutions to solve the problem. Fair presentation and report are observed.
Fail (< 40 marks)Fail to produce a complete product, incomplete report and poor presentation. There is a lack of creativity and aestheticism, as well as the poor quality and insufficient quantity in the product. Lacking academic research and poor analysis on the research data to prepare for the production. Poor planning and could not follow the planned and desired progress during the production. Fail to obtain the objective and adopt a poor approach to solve the problem. Submission DeadlineAssignment One: Week 7, on 16 October 2019. Email submissionAssignment Two: Week 9 & 13, on 30 October 2019 & 27 November 2019.Penalties will be applied to late submission; 10% mark deduction for One week late; 20% mark deduction for Two weeks late and; NO marks will be given for Three weeks late or more.ConsultationConsultation meeting on project will be scheduled on Week 9, 30 October 2019.The BriefThe assignment brief will separate into Two parts listed as follow:TitleMarks Ratio DeadlineAssignment OneAnimated Vista30%Week 7Assignment TwoCharacter Animation Portfolio(70%)2.1•Researches, Storyboard, and Character Design15%Week 92.2•Animation video55%Week 13Assignment One – Animated Vista (30%)1. Create Hong Kong VistaHong Kong has plenty exotic buildings and scenes. Select one of your favorite scenes to create your animated vista. The scene could be a landscape or a street corner or even a historical building. Research a proper time period or century scene or even a memorable moment. The vista can be created using any technique that you deem appropriate. Evidence of production methods need to be provided.2. Model and animate at least four features to be used in the sceneWithin the scene there should be at least four separate animated objects with UVW mapping and texturing. These can be anything that you want for example Plane, Helicopter, Billboard, Lighting, and dynamic effects would all be acceptable. Camera movement will not be considered as one of the four animated objects. If you are in doubt check with teaching staff. Evidence of production of each object will be required.3. Produce a 10 seconds (PAL format) animation to be rendered in High Definition (720p)Produce a 10 seconds animation (with proper background music) rendered at 1280 x 720 pixels. This can be rendered in one scene although it is recommended that you export to a video-editing program and create the video from there.Requirements:Duration: 10 secondsVideo resolution: 1280 x 720 pixels (PAL format – 25 fps)Submission channel: upload your video to youtube.com / vimeo.com and submit an URL through email to [email protected] Date: Week 7, on 16 October 2019. Email submissionAssignment Two – Character Animation Portfolio (70%)3D animation is probably best known in the wider world due to the creation of animated films. Now is your chance to create your own Pixar style short film. You should create a 20 second animation involving a rigged character model, scene location, lighting atmosphere, proper UVW mapping and texturing for objects, and proper background music / sound effects. Create a storyboard for the proposed animation.Requirements:Duration: A minimum 20 second CG rendered videoVideo resolution: 1280 x 720 pixels (PAL format – 25 fps)Submission channel: Upload your video to youtube.com / vimeo.com and submit an URL through email to [email protected] file submission: Submit an URL through email (upload all your raw 3D files and final rendered video to online storage space)Submission Date: Week 9, on 30 October 2019. (Researches, Storyboard, and Character Design) Email submission in PDFWeek 13, on 27 November 2019. (Animation video) Email submissionInformation: You need to contain all the necessary info (name, class, student no., logos, and description of clips etc.)Essential ReadingAutodesk 3ds Max 2016 Essentials: Autodesk Official PressKelly L. Murdock’s Autodesk 3ds Max 2016 CompleteRecommended ReadingAnatomy for 3D artists: the essential guide for CG professionals 2015 3D Animation Essentials – Beane, Andy 2012 Computer graphics: principles and practice – Hughes, John F. 2014 Anatomy for 3D Artists Resourcing and talent management – Stephen Taylor 2014
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