[SOLVED] BUS304 Strategic Management and HOTS R

ASSESSMENT 2 BRIEF
Subject Code and Name	BUS304 Strategic Management and H.O.T.S.
Assessment	HOTS Strategic Business Plan
Individual/Group	Group
Length	1,000 words per group member + financial and statistical analysis
Learning Outcomes	The Subject Learning Outcomes demonstrated by successful completion of the task below include: a. Understand and apply analytical tools for strategy formulation appropriate to a hotel. b. Prepare, apply and monitor a strategic business plan for a hotel. c.    Generate, implement and justify business and marketing strategies suitable for new or continuing hotels. d. Evaluate and justify resources, capabilities, competencies and competitive advantage for new or continuing hotels. e.    Analyse the managerial tasks associated with developing and executing organisational strategies. f. Work effectively in teams and participate in strategic management decision-making concerning the operations of a hotel.
Submission	Due by 11:55pm ACST/ACDT/AEST/AEDT, Friday, Week 9
Weighting	60%
Total Marks	100 marks

Assessment 2 – HOTS Strategic Business Report (Group) Task Summary

The contract of your hotel (on the HOTS software) with the property owner has now expired and you are attempting to make the case to secure a renewal of the contract for your services for the next two years based on your performance to date.

Drawing on the situation your hotel was in when you took it over, critically evaluate your plans for the period you managed, and how well you realised them in the marketplace, and, most importantly, your proposed plans for the hotel for the coming two years.

For this assessment, you must critically evaluate the implemented strategies, plans and actions of the last three years and provide justifications for all business recommendations for your hotel (used in the HOTS) to move forward. Application of theoretical models and other theories from your whole course is imperative. Your arguments must be supported by credible academic resources.

Note

You need to make an objective case, so a wholly positive report will come across as unbelievable. Use examples of planning and outcomes that might not have gone as planned to highlight how you have learned and adapted to the market. You will need to show critical thinking throughout the report in the assessment of the applied strategy, this will allow your recommendations to be built on strong objective grounds. Graphs should  be  used  but  are  not  included  in  the word  count.  Please  utilise academic research throughout your report, appropriately referenced in APA style.

Please write your HOTS Strategic Business Report in the format below:

TITLE PAGE

EXECUTIVE SUMMARY

TABLE OF CONTENT

TABLE OF FIGURES

MAIN BODY:

INTRODUCTION

•    Background

•    Aim

•    Scope

INTERNAL / ENVIRONMENTAL ANALYSIS (inherited, starting point)

•    Assessment of internal and industry environments (using at least two (2) theoretical models)

•    Strategic capability analysis

•    SWOT or TOWS

STRATEGIC STATEMENT

• Strategic Direction (vision, mission, values, ethics / CSR statements)

•    Key objectives (and outcomes, must be SMART statements)

•    Competitive advantage

•    Stakeholder value creation

•    Intended business strategy (short summary of your strategy going in)

MARKETING (for the period of the simulation and the next two years)

•    Positioning strategy

•    Pricing tactics

•    Appropriate advertising expenditure

•    Appropriate promotional campaigns

OPERATIONAL MANAGEMENT (for the period of the simulation and the next two year

•    Interpretation of operating results for the period of the simulation

•    Appropriate staffing levels

•    Appropriate staff training budget

•    Refurbishment program(this is the addition of Rooms, Function Centre, etc.)

•    Maintenance program (this is the refurbishment of areas to bring them back to a high standard)

FINANCIAL and OPERATING RESULTS (for the period of the simulation and the next two years)

•    Evidence of cost control systems

•    Summary Income Statement & Budget (followed by trend analysis of performance and plan relevant to the Income Statement)

•    Summary Balance Sheet & Budget (followed by trend analysis of performance and plan relevant to the Balance Sheet)

•    Summary Cash Flow Statement & Budget (followed by trend analysis of performance and plan relevant to the Cash Flow Sheet)

•    Discussion of the importance of cash flow

CRITICAL NOTE: Summary Balance Sheet, Income Statement and Cash Flow Statements (as financial reports for year zero, the past three years, and as budgets for the next two years) need to be given. You should utilise graphs and charts to help display your trend analysis.

CONCLUSIONS

•    Discussion of key points of Performance (that have been given in the main body of the report)

•    Discussion of key points of the coming 2-year Plan (that have been given in the main body of the report)

RECOMMENDATIONS

•    Recommendations to the owner for further research, should they require more detail on the main areas of the report

REFERENCE LIST (APA format, minimum 12 peer-reviewed academic journal article references)

CRITICAL NOTE:

Just presenting graphs is not enough. There is a need to discuss what the graphs reveal and the implication(s) for your hotel.

Format

• Word Count: 1,000 words per group member + financial and statistical analysis

•    Style. Business Report

•    Refer to the 2018 Assessment Structure Style Guide (in the BUS304 Assessment folder) for further format requirements.

Recommended Texts and Materials

Enz, CA 2010, Hospitality Strategic Management: Concepts and Cases (2nd ed.), Hoboken, NJ: Wiley

Frynas, J. G., & Mellahi, K. (2011), Global Strategic Management (2nd ed.), Oxford, UK: Oxford University Press.

Gamble, J. E., Thompson, A. A., & Peteraf, M. A. (2013), Essentials of Strategic Management: The Quest for Competitive Advantage (3rd ed.), New York, NY: McGraw-Hill Irwin.

Ghemawat, P. (2007), Redefining Global Strategy: Crossing Borders in a World Where Differences Still Matter, Boston, MA: Harvard Business School Press.

Gupta, A. K., Wakayama, T., & Rangan, U. S. (ed.), (2012), Global Strategies for Emerging Asia, San Francisco, CA: Jossey-Bass. Page 4 of 5

Hill, C. W. L., & Jones, G. R. (2012). Strategic Management: An Integrated Approach (10th ed.), Mason, OH: Cengage Learning.

Lamb, C.W, Hair, JF, McDaniel,C, Summers, J & Gardiner, M (2013), MKTG2, Asia-Pacific (ed.), South Melbourne, Vic : Cengage

Okumus, F., Altinay, L., & Chathoth, P. (2010), Strategic Management for Hospitality and Tourism, Oxford, UK: Butterworth-Heinmann.

Submission Guidelines

Submit to: Blackboard folder ‘Assessment 2 – HOTS Strategic Business Plan’ .

1.    Please submit your report in the format as prescribed above in Word document to:

Blackboard BUS304 folder ‘Assessment 2 – HOTS Strategic Business Plan’ by 11:55pm on the Friday of Week 9.

2.    Your assignment must include a minimum of twelve (12) scholarly references. You may use other credible references to identify and discuss your chosen strategies.

Group work and peer evaluation Instructions

• At the beginning of a term/project: All students taking part in a group assessment should draw

up and sign a group contract (see template). Learning Facilitators need not be involved at this stage apart from giving students general guidance.

•    During  a  project:  Students  should keep records of communication and drafts. Any serious concerns about individual group member’s contribution should be brought to the attention of the subject Learning Facilitator as soon as they occur or at least two weeks before the due date, whichever is earlier.

•    At the end of a  project/assessment submission: When submitting their group assessments, students should scan and include their peer evaluation forms (one per student; see template) as part of their submission. This is required for ALL groups so that every student is given a chance to exercise their right to have a say and defend themselves if necessary.

•    Allegations  must  be substantiated  by supporting evidence (e.g., records of communication and drafts) and submitted to the subject Learning Facilitator by the assessment due date. Otherwise, they would be disregarded by the marker.

•    If  no  peer evaluation forms are submitted by the assessment due date, all group members would receive 0% for the “individual contribution based on peer evaluation” .

Submission Instructions

1.    Typed  and  formatted  following  the Assessment  Structure  Style  Guide and  uploaded  to

Blackboard on time on the due date. Recommendations are OPTIONAL.

2.    The total word count, excluding executive summary and references, must be within 10% (+ or -) of the assessment word count. Penalties will apply when word count restrictions are not met.

3.    To be submitted in electronic form. as a word-processed file toBlackBoard

4.    You are expected to refer, in text, to a minimum of twelve (12) academic sources, plus

others as required in order to show competency in the assessment. Up to four of these can be academic textbooks, with a minimum of eight academic journal articles. Blogs and other unverifiable sources will not count as references

5.    All referencing must be in accordance with theAcademic Writing Guide: APA 7th Editionon Blackboard

6.    A TUA cover sheet to be attached to your paper (Group assessment cover sheet)

7.    See marking rubric below, you do not need to attach this rubric to your submissions.

NOTE: For the group assessment, only one copy of the report is to be submitted to Turnitin with all group members name of the cover sheet, and a BMIHMS Peer Evaluation form. MUST BE completed and submitted to the lecturer by the assessment due date.