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DDES9015 Assessment 2 brief

Title: Design Development and Entrepreneurial Business Framework

Weighting: 50%

Assessment type: Written Report

Word count: 3000

Group work: No

Submission details: Report submitted to Turnitin via Moodle by 5pm, Friday.

Due: Week 11

Assessment summary:

Assessment Task 02 asks students to develop their idea from Assessment Task 01 and compile a Report that communicates the development of their design solution, along with the design of a new

entrepreneurial venture that could sustain the creation of value for your design solution. The report should communicate the following through both text and image:

Design Solution:

• A series of low-fi prototypes that respond to your hypothesis established in Assessment 01, including evidence of iterative cycles of feedback and evaluation.

Entrepreneurial Business Framework for your proposed start-up business, that supports the value of your protyped’solution’. Define, align and include the following:

• Values, Vision and Mission

• A Lean Canvas for your proposed start-up business (including your unique differentiation and competitor analysis).

• Business Model and Revenue Stream/s

• Organisational Structure and Workplace Culture

• Branding Strategy

• Precedent examples of business ventures to support your decision-making processes.

Notes on completing the assessment:

Each of the above topics will be introduced and explored through the lectures and tutorials in Weeks 5 –

10. Please note – your report should validate your choices by providing comparative case studies of three or more existing examples of design entrepreneurship and theory.

Assessment 2 should be completed by stepping through the weekly lecture content and accompanying studio activities. These activities should then be explored in more depth and elaborated on between studios, and then compiled as a final report for submission.

Your submission should demonstrate professional and designed documentation in the form. of a report that includes both text and image to communicate your work. A high quality of layout, legibility, citation diligence and professional presentation are expected. Design is the art of clear and compelling communication.

Engagement: It is critical that you attend all lectures and tutorial sessions on a weekly basis to ensure you receive feedback and engage deeply with the assessment tasks. Engagement in this course is also measured through your weekly posts to Padlet, demonstrating that you are tracking with the course content as we move through it. In addition to your studio time, it is expected that you commit a further 8-10 hours a week as a minimum to this course and the embedded assessments.

Submission requirements:

Please submit your Report to Turnitin (Moodle) as an optimized PDF file by 5pm Friday Week 11. Please ensure that your files are properly submitted and not left in draft form. Your PDF files must be under 40mb.

Please submit via the Assessment Hub on Moodle. Please use the following naming protocol: zXXXXXXX _surname_firstname_sdes9203_task02_report.pdf

Assessment criteria with marking rubric:

CRITERIA	FL	PS	CR	DN	HD
Design Development of proposed solution through Rapid Prototyping (30%)	Design development through Rapid Prototyping has not been engaged with/ or is significantly underdeveloped.	Design development through Rapid Prototyping has been engaged with satisfactorily, however there is room for significant improvement.	Design development through Rapid Prototyping has been engaged with to a good level resulting in well considered low–fi prototypes.	Design development through Rapid Prototyping has been engaged with to a high level resulting in excellent low–fi prototypes.	Design development through Rapid Prototyping has been engaged with to an outstanding level resulting in sophisticated low– fi prototypes.
Development	Little or no	Some	Development of	Development of	Development of
of an	development of	development of	an Entrepreneurial	an Entrepreneurial	an Entrepreneurial
Entrepreneurial	an Entrepreneurial	an Entrepreneurial	Business	Business	Business
Business	Business	Business	Framework has	Framework has	Framework has
Framework	Framework has	Framework has	been well	been conceived	been conceived
(30%)	been evidenced/ or work is	been evidenced satisfactorily,	conceived and	and evidenced to	and evidenced to

CRITERIA

significantly

underdeveloped.

however there is

room for

significant

improvement.

evidenced to a good standard.

an excellent standard.

a sophisticated standard.

Synthesis,

documentation and

communication (30%)

The report does not communicate a synthesised

understanding of Design Thinking processes, along with problem

finding and

problem

reframing techniques.

Presentation is

underdeveloped, unfinished and/or unclear.

The report

communicates a synthesised

understanding of Design Thinking processes, along with problem

finding and problem

reframing

techniques with room for

improvement. Presentation is neat and

generally clear.

The report

communicates a well synthesised understanding of Design Thinking processes, along with problem

finding and problem

reframing

techniques.

Presentation is

considered, well- structured and

visually resolved.

The report

communicates a skilfully

synthesised

understanding of Design Thinking processes, along with problem

finding and

problem

reframing techniques.

Presentation is

highly considered, and visually

compelling.

The report

communicates an expertly

synthesised

understanding of Design Thinking processes, along with problem

finding and

problem

reframing techniques.

Presentation is

highly considered and is of an

exemplary visual standard.

Engagement with course materials,

studio

activities and weekly tasks (10%)

Little or no

engagement with the course